Entertainment

Don Jazzy’s Mavin Records attracts multi-million dollar investment

Published

5 years ago

January 30, 2019

Mavin Records founded by a renowned musician , Michael Collins Ajereh a . k. a Don Jazzy , on Wednesday , announced a multi -million dollar equity investment, global strategic partnership deal with Kupanda Holdings .Don Jazzy announced the deal to the public through his Instagram handle @ donjazzy .

“ Our mission is to grow Mavin Global into the music powerhouse of Africa .

“ By collaborating with artists , African creatives, both local and international partners, so that we can become a globally recognised household name and a go – to platform for connecting African music with the world , ” he said .

The record label recently secured a partnership with Kupanda Holdings aimed at creating better opportunities for African music .

Also , the label ’ s focus includes scaling operations to meet the rapidly growing international demand for African music , on growing its roster and on strengthening its services across the globe.

Mavin is home to top African artistes like Tiwa Savage and Korede Bello , since its inception in 2012 .

Mavin has been an industry leader in leveraging digital platforms like Youtube, Twitter and Instagram , to reach its local audience and grow significant fan bases among the African Diaspora in the US , Europe and UK .

Similarly , Mr Tege Oghenejobo , Chief Operating Officer of Mavin Global , said that the investment would enable the company to strengthen this advantage as it develops brand partnerships that support its artists ’ values and stories .

“ With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale .

“ We are looking to build an institution that will support the fantastic creative ecosystem in Africa , and move Afrobeats to the forefront of the global industry, ” he said .

Mr Bobby Pittman , the Co – Founder and Managing Partner at Kupanda Capital, said that Mavin is an advantageous “ Record ’ label that would promote Africa music industry to the world .

“ Between Don Jazzy ’ s leadership in defining the sound of modern Afrobeats and developing top African artists .

“ Mavin Global has a unique advantage and opportunity to build the record label that will accelerate the promotion of African popular music to the world .

We are impressed by the Mavin team ’ s experience and are pleased to partner with them in their next phase of growth , ” he said .

( NAN)