Tech

Blackberry targets 10 per cent market share as it unveils Android phone

Published

5 years ago

November 26, 2018

Blackberry Mobile Nigeria on Monday unveiled Blackberry KEY 2 LE , an Android version of Blackberry smartphone in the Nigerian market.
Speaking during the unveiling in Lagos , the Chief Executive Officer , Ngilex , Mr Kingsley Obaji , said that with the Blackberry KEY 2 LE , the company was targeting 10 per cent market share in Nigeria by end of 2019 .

Obaji said that Nigeria was 7 th in the world in terms of cell phone usage ; hence , the Nigerian smartphone market had to be taken seriously .

He said that Blackberry was ready for the competition in the market, as it had the best product that would enable it become the leader in the smartphone market in a couple of years .

According to him , Ngilex Mobile wants Blackberry phones to be organic , to be part of Nigerian smartphone business ; hence , it is looking at what the market demands .

“ Nigerian market demands the best . The market is large ; the Nigerian users are smart and looking for better options .

“ We are looking at capturing some five per cent to 10 per cent market share within the next year and this requires a lot of efforts in marketing and outreach , ‘’ he said .

The Ngilex boss said that the all – new Blackberry smartphones brought together iconic Blackberry features; with new experience that included dual – SIM , dual -rear camera , more intelligent keyboard , extended battery life and improved privacy controls .

Obaji said that Nigeria was the first country in Africa to receive and market the Blackberry KEY 2 LE smartphone .

According to him , the company brings values of productivity , reliability and security to the next level .

“ Talking about productivity , the BlackBerry KEY 2 LE has all the features you need to manage your work , travel , and personal life on the go .

“ This includes support for dual personal accounts and business ready software that makes it easier to manage all aspects of your business and personal life .

“ The BlackBerry KEY 2 LE is the first BlackBerry with dual account management built in to enable you to separately manage both personal and professional social media profiles on apps like Facebook and Instagram .

“ All Blackberry devices we are bringing into Nigeria are dual SIM enabled and will support dual WhatsApp and other apps that require unique numbers .

“ In Nigeria , most cell phone users are carrying multiple phones on multiple carriers . You can have these lines on a single device , while avoiding usage of power banks that most users are used to here in Nigeria , ” he said .