Best Buy looks like it’s crushing Black Friday as hundreds of people flood stores — but it may not be everything it seems (BBY)

Scrolling through social media, the early winner of Black Friday 2017 looks clear — but the truth may be more complicated.

Best Buy locations have been overwhelmed with crowds of shoppers, eager to kick off Black Friday sales at 5 p.m. on Thanksgiving Day.

Still, in 2017, lines don’t necessarily mean Black Friday success, as more Americans than ever before turn to online shopping.

Here’s a look at some of the longest Best Buy lines across the country.

Lines to enter Best Buy locations (like this one in Johnson City, Tennessee) extended back so far it was hard to see the actual entrances.

800+ Shoppers lined up outside of Best Buy in Irving. #BlackFriday pic.twitter.com/9FkEAupCkk

— Omair Siddiqi (@omair_siddiqi) November 23, 2017

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