Entertainment
Burna Boy’s vocals used in new Pepsi ad featuring Messi, Pogba and Sancho (WATCH)
Football legends Lionel Messi and Paul Pogba cause havoc in a fan’s bedroom for Pepsi’s latest Uefa Champions League Football campaign.
Created by Abbott Mead Vickers BBDO and set to a bespoke track, Rotate by Becky G and two-time Grammy nominee Burna Boy, “Fizz to life” begins as a student works in her room, before opening a can of Pepsi Max, which prompts her posters of footie icons – including Dutch player Shanice van de Sanden and Borussia Dortmund winger Jadon Sancho – to come to life.
The group engages in a surreal game of football inside the woman’s posters and magazines, eventually moving the game onto her laptop.
It ends as Messi steals her can of Pepsi Max and runs out of frame.
It was created by Andy Vasey and Dan Warner, and directed by Raine Allen-Miller through Somesuch.
Pepsi Max first recruited Lionel Messi and Paul Pogba for its “Play never stops” campaign in February last year, which was created to mark the start of the Uefa Champions League knockout stages.
https://youtu.be/CTQGaMSd9rk
In 2021, we are celebrating unstoppable human spirit, not in spite of the times we’re in, but because this is a moment and no matter what, we need to keep moving forward with a smile,” Natalia Filippociants, vice-president of marketing for global beverages at PepsiCo, said.
“From music to football, the new creative encourages the world to break free of conventions, expectations and the bubble of sameness that we often find ourselves in.”
The campaign includes digital activity, a football challenge via TikTok Duet and limited-edition packaging featuring the four players in the ad, as well as an AR interactive game, which can be accessed through a QR code.
Allen-Miller said: “It was an honour to work with some of the world’s biggest football talent and to be able to showcase the players’ unique personalities and passions in the film.
“I had a great time collaborating with Pepsi Max to create a visually compelling world for the film and tell this fast-paced and fun story – which I know both football and music fans are going to love.”
Becky G and Burna Boy’s track, which is available across music streaming platforms, was apparently inspired by Pepsi Max’s love of football.
Last year’s Christmas ad for Pepsi Max “Christmas refreshed” featured UK grime and rap artists Kamakaze and TrueMendous pulling apart longstanding tropes of the festive season, while the brand’s 2019 festive spot starred rapper Cardi B.
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