Sports

Susanna Dinnage to replace Scudamore as Premier League chief

Published

6 years ago

November 13, 2018

The Premier League have appointed television executive Susanna Dinnage to take over from Richard Scudamore as its new chief executive on Tuesday .Currently , global president of Discovery ’ s Animal Planet brand , Dinnage will start her role in the new year once Scudamore steps down after 19 years in charge .

Dinnage ’ s task will be to try and maintain the rapid growth of the competition ’ s rights deals overseen by Scudamore over the past two decades .

“ With the support of clubs and the team , I look forward to extending the success of the League for many years to come, ” Dinnage said in a statement .

When Scudamore took over as chief executive in 1999 , the Premier League’ s domestic television rights deal was worth around £ 670 million .

The latest deal for rights between 2019 and 2022 sold for more than £ 4 . 5 billion .

While the vast majority of that money still comes from television giants Sky and BT , it also includes the sale of 20 matches to retail giant Amazon ’ s streaming service for the first time .

“ Susanna was the outstanding choice given her track record in managing complex businesses through transformation and digital disruption , ” said Chelsea chairman Bruce Buck , who led the search for Scudamore’ s replacement .
News of Scudamore ’ s successor came on the day reports emerged that Buck has asked for a £ 250 , 000 contribution from each of the 20 Premier League clubs to make up a £ 5 million golden handshake for the departing executive vice -chairman .

( AFP )