Snapchat unveils new original video shows

The youth – focused social network Snapchat announced Wednesday it was launching a new slate of original video shows under its own brand in the latest move to spark growth.
The shows unveiled under the Snap Originals brand include a new comedy , a mystery thriller and a “ docuseries ” following rising stars in Laguna Beach , California .

Snapchat parent firm Snap Inc. joins internet rivals Facebook , Apple and Google – owned YouTube in developing its own original videos which may be watched on a variety of devices .
Last year , Snap announced plans to release original scripted shows under a partnership with NBC Universal , but Wednesday ’ s announcement establishes its own brand .

“ Snap Originals will also feature new Show Portals , letting you swipe up and step inside a scene from a Show to experience it for yourself, ” a company statement said .

“ Snap Originals will also have Lenses , Filters , and other fun ways for you to share the show experience with your friends . ”

Snapchat is among the most popular social networks for young smartphone users but its user growth has stalled since its publish share offering last year , as Facebook and its Instagram network began offering similar services .

The service became known for its disappearing smartphone messages but recently has stepped up efforts to broaden its user base and improve engagement with content on its Discover platform , which has short videos from its media partners in sports , entertainment and news .

The new shows include Co – Ed , a comedy from the Duplass Brothers known for their HBO programs ; Class of Lies , a thriller involving college students with a true -crime podcast ; and Endless Summer , a documentary series following rising stars from the creators of “ Keeping Up with the Kardashians . ”

( AFP )

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