Should You Redesign Your Business Website? Here’s How to Know

Your website is the face of your business and one of your most important digital marketing assets. You should keep it up to date to ensure it serves your needs adequately and provides your visitors with an excellent experience. However, websites get outdated and require a redesign. There are several signs that show yours needs one, and we will look at them below..

You Want the Website to Match Your Brand

Businesses change their branding all the time as trends as their audiences change. A crucial part of rebranding is redesigning your website to create a cohesive online brand and ensure it reflects your business in the modern age.
A website not in line with the rest of the business increases the risk of losing brand recognition and leads.

The Design Is Outdated

Web design trends and customer expectations change regularly, and you should do your best to keep up with them. Even in cases where you have not changed your brand, you should always be looking at current web design trends to see if your website is falling behind.
No one wants to use an outdated website, especially if it presents friction when navigating, completing purchases, or doing anything else.

A general rule is that you should redesign your website every one to three years to ensure it stays in line with modern design trends. While you can research on your own, it’s often better to consult with a web design agency so that they can explain what you need to change, and you can explain what you need at the end of the process.

You Have Very High Bounce Rates

You work hard to get traffic to your website and therefore want people to stay as long as possible. However, you might have a high bounce rate, which is the number of people who visit a single page on your website or move on after a few seconds.

Two common reasons for this are long load times and poor design. The good news is that you can fix both through a redesign. For the load speed, your developer can use modern technologies and techniques to ensure the website loads faster or use cache content for the same effect.

A new design can make the website look more modern, be easier to navigate, look professional and inspire trust, all of which can lead to better bounce rates and improve the time visitors spend on the website.

Poor Mobile Experience

With close to 60% of online traffic coming from online devices and Google saying responsiveness is a crucial ranking factor, you cannot afford to have a website that is not optimised for mobile.

Web development has also come a long way from the days of separate mobile and desktop websites. Now, businesses can easily have one website that serves all devices properly.
Hire a developer to build a new one if your website provides a poor mobile experience or is not responsive.

A web redesign is a strategic decision that modernises your business online, improves user experience, and can positively impact your bottom line. Consider one if your design is older than two years and hire a developer today if it is older than five because design trends, customer preferences and expectations change frequently.

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