Facebook said Tuesday it will tighten rules for political ads in countries with elections scheduled in the first half of the year , building on transparency efforts already underway in the United States , Britain and Brazil after a series of scandals .
“ As we prepare for major elections around the world this year , we ’ re continuing our focus on preventing foreign interference and giving people more information about the ads they see across our platforms , ” the social media giant said in a post on its Business page .
In the US , Britain and Brazil political advertisers must confirm their identity and location before they can run Facebook ads , which are also housed in a public , searchable library for up to seven years .
“ By shining a light on political ads , news organizations , regulators , watchdog groups and people anywhere in the world can hold advertisers and us more accountable , ” it said .
For upcoming elections in Nigeria and Ukraine no foreign electoral ads will be accepted , Facebook said .
In India , the network will launch an Ad Library and enforce authorisations before spring elections, it said .
In the EU , it is to roll out “ transparency tools ” in the runup to European Parliament elections in May .
By the end of June , Facebook said it would provide a set of these tools to advertisers around the world .
Facebook was forced to admit last year that Cambridge Analytica , a political firm working for Donald Trump in 2016 , had hijacked the data of tens of millions of its users.
Some critics of the Brexit referendum accuse Cambridge Analytica of having used that data to swing voters towards the “ Leave ” vote .
In the US , Special Counsel Robert Mueller ’ s investigation into Trump ’ s campaign links with Russia has targeted Facebook accounts and private pages managed by the Internet Research Agency , a Russia – based “ troll farm ” .
Such was the level of concern that Facebook boss Mark Zuckerberg has been questioned by the European Parliament and the US Congress .
Another country where Facebook has come under fire for spreading false information is Brazil , the scene of a giant truckers’ strike last May .
( AFP )
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