REVIEW: NOKIA 3

The Nokia 3, the most affordable of the three new Nokia-branded Android smartphones, was launched in Indialast month. It is the first smartphone with the Nokia name to hit the Indian market in a long time, but it’s worth pointing out that it hasn’t been manufactured by Nokia itself. The company that once dominated global smartphone sales is getting a second shot at the mobile business thanks to a brand licensing agreement with HMD Global, a Helsinki-based company run largely by former Nokia and Microsoft employees. As per the deal announced last year, HMD Global has an exclusive global license to create and sell Nokia-branded phones for 10 years. The company has been betting heavily on the Nokia brand’s power, and fans have been looking forward to the devices which are now finally here.

The rebooted Nokia 3310 was the first to be made available in India and received mixed response. The other two Android smartphones are the Nokia 5 and Nokia 6, which are yet to be made available in India. These four Nokia phones were the biggest announcements at MWC 2017, but it will only translate into sales if the products are good enough.

HMD Global has been marketing the Nokia 3 to buyers looking for a good design and “pure Android with regular updates” at a budget price. The Nokia 3 has been priced aggressively to take on the some of the heavyweights in the Indian market. However, it will have a tough fight ahead of it, as HMD Global needs to find its place in the Indian market and compete with popular phones like the Xiaomi Redmi 4, Moto G5, and Yu Yureka Black. The Nokia 3 is being marketed as the “Android phone with all the smartphone essentials” but will that be enough? We take a look.

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