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We won't sale Old Trafford name – Manchester united

Published

10 years ago

March 30, 2014

Manchester United remain adamant they will not sell the naming
rights to Old Trafford and are not in talks with any commercial
partner that would result in their ground being rebranded, sources
have told ESPN FC.
Rumours on social media sites suggested United’s historic home could
be renamed after kit manufacturers Nike in a lucrative deal that
would enable them either to pay off debt or finance the signing of new
players.
Forbes had reported in 2012 that, if the club did decide to sell the
naming rights, experts believed a 20-year deal could be worth in the
region of $1 billion, or $50 million (30 million pounds) a year, to the
club.
However, United have maintained that there is absolutely no truth in
stories that their ground will be rebranded to include a sponsor’s name
and that there is no chance of it happening.
The club’s position on the matter has been consistent, and in April last
year executive vice-chairman Ed Woodward said their American
owners, the Glazer family, would not countenance selling the naming
rights to the stadium.
In December, he added: “It’s important that Old Trafford is Old
Trafford. The Glazers are actually very traditional in their views.
People have asked us the question, asked us if we would consider
[selling the naming rights]. We won’t.”
In 2011, United director Sir Bobby Charlton, who is also the club’s
249-goal record scorer, said: “I can only say that it’s not our policy
to change the name of Old Trafford. It’s too important.”
Without selling the naming rights, United’s income is projected to
grow from 363 million pounds to between 420 and 430 million pounds
this season.